November 12, 2013

Impact Investing Sees Continued Growth

Note: This post was co-authored by Betsy Markus from First Affirmative Financial Network and Karim Harji from Purpose Capital, and the entire post can be found at the First Affirmative website.

A year ago, First Affirmative released the results of an industry survey on the rapid rise of “impact investing.” During the first ten months of this year, evidence has continued to build in support of the survey’s findings that “2013 will be the year of impact investing.”

Impact investing continues to gain interest and traction internationally, was elevated as a key issue area at the G8 meetings in June 2013. Also, the World Economic Forum (WEF) recently issued a report titled “From the Margins to the Mainstream: Assessment of the Impact Investment Sector and Opportunities to Engage Mainstream Investors.”

What do these trends suggest for advisors? The Gateways to Impact survey of over 1000 financial advisors found strong interest in sustainable investing among advisors, with a near-term market potential of $650 billion in the U.S. The results of this survey are important for several reasons:

  • It showed that activity is already taking place: Over half of the sample indicated that they have clients currently engaged in sustainable investing.
  • It suggested that there is increased demand: The advisors who responded would recommend sustainable investments to roughly one-third of their clients.
  • It clarified the differentiation opportunity: More than two-thirds (69%) of advisors saw sustainable investments as an opportunity to grow their practice.


Read the entire blog post at the First Affirmative website.